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Cases in Marketing Financial Services (Marketing Series: Student)From Butterworth-Heinemann
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Written to complement "Marketing Financial Services" by the same authors, this casebook supplies specific practical applications for the principles, concepts and techniques developed in that text. Ten longer cases and ten short cases cover applications in building societies, banks, insurance companies, unit/investment trusts, estate agency and corporate financial services provisions.
- Sales Rank: #14037233 in Books
- Published on: 1993-04-20
- Released on: 1993-04-20
- Original language: English
- Number of items: 1
- Dimensions: 9.25" h x .69" w x 6.00" l,
- Binding: Paperback
- 306 pages
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